[vc_row][vc_column][vc_column_text]Kraig Westfall and Justin Caine, co-owners of Good Fruit Video in Lansing, have a shared bond in fighting cancer. Kraig is in recent remission for throat cancer, and Justin is a passionate advocate for those with disabilities stemming from his childhood bout with the disease. He had to learn to walk, talk, swallow and speak all over again.
Beyond their fights against cancer, they had an entrepreneurial idea to help the business
community share their stories better. Justin brought a well-connected network and Kraig
brought video production experience. Businesses always have news worthy things happening, though they may not attract a TV station, Good Fruit becomes your news team for hire, sending out a broadcaster out to capture the event, ask questions, resulting in a video for a company’s website, or social media. They also create video resumes for individuals with disabilities.
“It’s such a simple concept that we were surprised no one was doing this on an affordable scale,” says Kraig. “Time is purchased, and we go shoot specials events, record testimonials, show how something is made, or record individuals providing a message. Once produced, the client utilizes YouTube or Vimeo to broadcast it to current and potential clients. We’ve produced videos for the Small Business Association of Michigan, Sparrow Health System, and NuWave Technologies, Dean Transportation, and other firms who needed short-notice video production.”
“We hire young broadcast journalists looking for experience, teach them storytelling, editing and production skills, and they then have a body of work to look for a that next job.
“When a company or individual partners with Good Fruit Video, they set project objectives
and serve as director, while we produce original, custom, and timely content that engages,
informs, and persuades. We do the busy work, the client controls the message,” concludes Westfall.